In this piece Salazar enacts in front of the camera a performance linked to youth culture. The artist himself offers his own case as an example of the emotional uncertainties that young people face in Western culture. We will be taken from fascination to hate not knowing exactly how: Salazar builds a bomb in this video.
Salazar’s performance reconstructs a real story: a young admirer, having sent his idol numerous messages of love and admiration, decides to end the life of the latter after not receiving any response from him. The process of mental disturbance is nothing more than a response to the interests generated by the merchandising industry, whereby concepts such as reality and construction, desire and impossibility, are dangerously mixed up.
The video begins with references to club culture, with cliché statements -the significance of the Pacman videogame for a whole generation- and bright colours. As if we were watching a domestic DIY programme, Salazar builds those elements that are identifiable with consumer culture, but with strange edges. He uses a very polished aesthetic, characteristic of the world of fashion. After finishing a banner, we watch him tie a basketball to his stomach. The ball is like a stamp that “tatooes” his stomach with Minor Threat’s logo, an iconic group of the hardcore scene. The name of the group will appear repeatedly on different parts of the artist’s body.
Within this context of demonstrating one’s identity in front of the camera, Salazar decides to build a bomb. The bomb becomes an attractive and desirable object, that does not stand out within the bipolar logic defining the character in the performance: admiration and disappointment go hand in hand.
This video is formally and conceptually close to 18591372-N, another video work by Salazar, an artist who has become a referent of his generation.
Música: Pepo Salazar
Càmera: Javier Bilbao