This is a project in media archeology which gathers various documents which reflect some of the most aggressive and intolerant values of contemporary Western culture and its birth: educational and industrial documentaries promoting the idea of the “American dream”, the beginning of television advertising, tv preachers’ programmes, tourism promoting videos, advertising auditions, and videos promoting the military, pharmaceutical and digital industries.
Many of these documents weren’t produced in order to last, but rather in order to fulfill very specific functions: training, advertising, etc... Once these videos are taken out of their original temporal and corporative context, they acquire an amazing transparency of meaning, even for those of us who are used to consumer advertising. The result of this exercise is therefore a disturbing catalogue of intentions, objectives and the different ways to achieve these.
Full Spectrum Warrior: this video is based on a training simulator developed for the American military. It is a combat game in real time in which the player can experience the intensity and the reality of war in an urban setting. The user takes on the role of a Squadron leader making tactical and critical decisions in order to conduct his two infantry squadrons (Alpha and Bravo) through urban enemy battle fields.
Kuma War: places the player amidst the harshest conflicts of the global antiterrorist war with missions based on real events. The game’s creators regularly actualise the missions so that the players can experience to the minute the latest actual conflicts.
ICT: it's a project by the Institute for Creative Technologies at the University of Southern California, a well known centre for research in virtual reality and cutting edge immersive systems. ICT’s aim is to create an Experience Learning System (ELS) which will allow for active-system-induced learning rather than passive-system-based. In order to fulfill its objective of developing the ELS, the ICT has hired a group of creative consultants from the fields of videogames and digital leisure technology. It has also fed on recent investigations on Artificial Intelligence, Image and Sound, as well as on other simulation technology and on specific programmes for digital training (Future Combat Systems). FCS is not only to do with digital platforms, it also includes command systems, information, logistics and nets, distributed sensors and ground and air robotic vehicles, all working together to make American soldiers of the future convincing in times of peace and invincible in times of war.