Marta de Gonzalo and Publio Pérez propose in La Intención an exhaustive reflection on education and the need for an audiovisual literacy that breaks with the standardization of the spectacle culture. The project is conceived as an intervention device that can be deployed in several cultural scenarios: art spaces, schools, high schools, universities and educational departments of cultural centers.

The link between artistic practice and critical educational models is a constant line in the poetics that artists Marta de Gonzalo and Publio Pérez defend. This conceptual line, almost unpublished in the scene of artistic practices in Spain, is close to the experiences carried out by Marta Rosler and the Hackney Flashers or VideoNation collectives. They have undoubtedly opened a path of aesthetic experimentation that connects with collaborative practices and the exchange of knowledge within the sphere of art, visual representation, democracy, education and life.

The Intention is inscribed within the film essay presenting itself as a tool for learning, debate and is structured from a poetic life journey that circulates through childhood, adolescence, adulthood and old age. This generative structure of the story of modernity puts in suspense its circular structure leaving openings that are completed through eight conceptual axes: education as a democratic process, the aesthetic experience as opposition to the entertainment of the spectacle culture, audiovisual literacy as a critical distance, the stories as forms of awakening to knowledge, the politics of the image as politics of desire, the bodies and biography as part of that daily narration.

The strategies and forms of knowledge that La Intención relates are centered in the field of visualization, the image as a map of knowledge and experimental language. Accessible and reappropriable knowledge that brings us closer to other possible narratives about life. La Intención emphasizes the effort to guarantee maximum access to the construction of new possible narratives extensible to all ages. Thus, the stories proposed by La Intención endow drawing, photography, video and visual poem with the qualities of an open communicative code, which make them reappropriable, giving them the form of working tools.

This artistic project on education in its multichannel format is accompanied by workshops given by the authors themselves. Likewise, the book La Intención de actividades para el profesorado en el aula, published by Entreascuas, promotes DIY (do it yourself) and DIT (Do it together) as part of the learning process for audiovisual literacy.