This piece is the promotional trailer for the film A 25 horas do crack, A Millonaria. It is the story of Rose Manfreddi, an eccentric multimillionaire who makes her fortune grow by speculating in the stock exchange. Her personal broker, Chen LeBon, is the man entrusted to carry out her operations. He is known worldwide for his dubious techniques for making money, which are always within the fine line between the legal and the illegal. Rose controls Chen with her own personal charm, but doesn’t know that the next operation they undertake, might be the last one she can afford, as she will risk her whole fortune unknowing of the fact that in just 25 hours a worldwide stock market crash can make her loose everything she has.
The film portrays a whole range of absolutely pretentious and extravagant characters, who parade in front of the camera to the rhythm of electroclash music by Chico y Chica. The piece is therefore somewhere between a promotional film for a feature and a music video, a film genre from which it clearly borrows musical and formal elements. The members of DSK are indeed no strangers to the music video genre, as they have previously directed a number of music videos such as Miro la Vida Pasar for Fangoria, Un Actor Mejicano for La Buena Vida, Bailando for Astrud o Twin Power for Alma-X.
This hybrid project manages to cross over disciplines and blend them together, thereby creating an extremely interesting sound-visual work, in which we can also discern traces of dance video and film comedy. In this piece, the bizarre blossoms under the wigs of the characters of the alleged film. This is no doubt a video filled with humour and experimentation.